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D&AD: The Copy Book by D&AD

D&AD: The Copy Book D&AD ebook
Publisher: Taschen America, LLC
Format: pdf
ISBN: 9783836528320
Page: 368

So here are the five winning entries, with a quick outline of why I thought they deserved to join the best of the year's creative output in the D&AD Annual. Holiday card by Pentagram Design for Pentagram Design. We aimed to communicate the need for well-crafted writing by completely over using various distasteful copywriting habits. And remind them upfront if they want to be artists or artistic salesmen. Mike Pearson & Ross Nieuwenhuizen show us how they won Medium-Weight Team (Art and Copy). The brief was to create a type-driven ad in order to sell D&AD’s The Copy Book Refreshed Edition. The copy and design echo each other, with 'ME' reflected as 'EM' on the opposite page of purple, the colour of self-obsession. Writers: Naresh Ramchandani and Tom Edmonds. Then eat a few D&AD books or the Long Copy book. Mike Pearson & Ross Nieuwenhuizen show us how they won a D&AD In Book award. Target Market: Students & Copywriters. Product: The Copy Book (Revised Edition). Media: 2x Posters + 2x A4 Adverts in Advertising Annuals.